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Is Your Trade Show Exhibit Really Ready?

March 30, 2018

 

When you head to the trade show, it's important that you make the right connections and that those connections lead to lasting relationships with the customers or partners you encounter there. There are numerous steps that can help you do this, but one thing that can't be overlooked is your exhibit.

 

Good exhibit design is the foundation of a positive trade show experience, and it's what your entire time there will be built upon. You'll need to work with a good exhibit builder to ensure that you get the right design and the right results. But taking a quick look at what makes an exhibit great is important too. Here are some of the main elements to focus your attention on.

 

  • Branding - Every major company has their brand identity, and it's vital that you take the time to build yours everywhere you can. Your exhibit design should clearly showcase your brand, including things like messaging, logos, colors, and more. You want to be recognizable and remembered, and branding helps with this.

  • Message - What is your focus in the trade show? What are you offering? You should have a clear message that you can focus your interactions on and that you can display in your exhibit. This way, you make sure that you create the connections you need to.

  • Interactive - Interactive elements can have a huge impact on your exhibit, and technology makes it easy to do just that. Using the right technology can help you build a stronger impression in the minds of those who visit your exhibit. For example, you can implement social media connections, use video and audio elements, and more. Virtual reality can even be used now, and a quick VR tour of your business is perfect for showcasing what you offer - and leave a very strong memory in the minds of those who you interact with.

 

Your exhibit design will have a tremendous influence on the kind of experience and results you have at the trade show. It's vital to make sure that yours is all it can be, and that means that consulting with experts in things like exhibit design, project management, and exhibit building is a must. If you're ready to get more from your trade show, we're ready to help. Contact Lighthouse exhibits today to get started creating the perfect trade show exhibit for your needs.

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