Trade shows have been and remain one of the most important ways for today's businesses to connect and interact with potential customers or partners, and are vital for making the right kind of future for your business. However, how do you go about getting the most from your time there? After all, a trade show presence is an investment, and getting the most return on that investment of time and money is a must.
Luckily, just a few basic tips can help you ensure that you're getting the best ROI from your time at the trade show. Here are the main things to remember.
Exhibit Design - Your exhibit design should be able to show off your brand, attract visitors to it, and even help your exhibitor showcase what it is that you're offering. It should be part informative, part marketing. Be sure that you don’t just throw together a poor exhibit - give it the attention it deserves or - better yet - let the professionals handle it for you.
Use Technology - Digital screens, music, audio or video tours of your offerings, and even virtual reality systems can all be used to attract visitors and to make sure that your company's exhibit stands out in their minds long after the trade show is over. Use them wisely and you'll enhance your exhibit in a big way.
Connect Directly - The face to face interaction is incredibly important. Interact directly with as many visitors as possible. Talk to them, forge a connection, and try to get email addresses so you can follow up after the show is over.
Social Media Matters - Consider using Twitter and Facebook to attract more visitors, announce your presence, and even offer giveaways and contests. Using social media correctly is one of the best ways to make sure you get people to visit your exhibit and to connect with them and follow up later. It's also one of the easiest ways to enhance your trade show experience.
If you'll keep these basic points in mind, you should be able to grow your bottom line and get the best experience and ROI from your time at the trade show. But remember that the foundation of your experience will be your exhibit design, and it must be all that it can be. Contact Lighthouse Exhibits to make sure you have a trade show exhibit design that will stand out and showcase your brand.