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How To Make The Right Connections At A Trade Show

Heading to a trade show is something that most businesses can benefit from in today's competitive market. No matter the type of business, trade shows allow you to network, build relationships, and get better exposure for whatever it is that you're trying to accomplish. However, it's important to not only have a solid trade show exhibit but also to attract the right people to your exhibit and make the right connections with them.

With that in mind, here are some of the basic tips you'll need to remember in order to make the right connections at your next trade show appearance.

  • • Know Your Audience - You can't forge the right connections if you don't know who you need to connect with. Have a clear idea as to who you need to attract, what you can offer, and what helps you stand out. Are you trying to connect with retail or wholesale level customers? Business partners? You need to know who you're looking for and what exactly your business needs before you go to the show. Knowing your audience is key to making the right connections at your trade show.

  • •Connect Before The Show - Let your potential audience know that you'll be there before you even attend. Email newsletters, physical mailers, tweets, Facebook updates, and more can all help announce that you'll be at the show, let people know about the show, and tell them why they need to visit your exhibit.

  • •Tailor The Exhibit Accordingly - Once you have a clear understanding of your audience and who it is that you need to connect with, the next step is to set up and design an exhibit accordingly. Know what it is that you need for the exhibit and what you're trying to achieve with it. What do you offer? Does your brand show through in the exhibit? Are you easy to find? Good graphic design and exhibit design can have a tremendous impact on your ability to stand out and attract the right people to your exhibit.

In short, all you need to do is know who it is that you're trying to connect with and how best to attract them. Then, create an exhibit that will showcase what you offer and let them know where to find you. We can help with great exhibit design and construction and ensure that you get the best experience possible. Contact Lighthouse Exhibits today to learn more about how we can help.

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