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Connecting With The Right People At A Trade Show

February 2, 2018

 

When your company heads to the trade show, you may have numerous goals. Some use trade shows to connect with potential employees, others promote their products, and some may be there to find new business partners and forge stronger relationships within their industry. 
 

But no matter what your specific goals are, you won't find any success unless you are able to connect with the right people while at the trade show. It can sound difficult. After all, you have to identify the right person or people in a sea of faces and then attract them to your exhibit, and then make a lasting connection with them. 
 

But it's not as difficult as some might think. With the right basic steps, you can connect with the right people and have a successful trade show experience. Here are some tips to help you do just that. 
 

• Know Your Audience - First and foremost, you need to know exactly who it is that you're going to a trade show to connect with. This can have a huge impact on your success since you need to know the audience you're targeting and how to attract them and make an impression. The steps to connect with a potential employee, for example, will be different from those used to market a product to potential customers. Everything begins with knowing your audience. 

 

• Get The Right Exhibit - Once you know who you're targeting and why, you need to set up an exhibit that works for your needs. Custom exhibit design ensures that all of the right elements are combined into something that will connect directly with your attendees. From branding to graphic design to incorporating social media and beyond, you need to design a perfect exhibit before you head to the show. 

 

• Interact In The Right Way - Once you take care of the two steps above, you'll likely already be attracting the right people to your exhibit. But the final step is interacting with them in a way that works. You want to establish your brand, show them what you can do for them, and then provide reasons to use your company. This face to face interaction will be key in making sure you're remembered when they leave the trade show. 

 

These three basic steps are the blueprint to reaching greater success when you head to the trade show. You're there to connect with the right people, so be sure you do what you need to do in order to succeed. The right exhibit will help in a big way. Contact Lighthouse Exhibits to find out more about your options.

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