There is a lot to think about when it comes to making meaningful connections at a trade show. And with the internet and digital media out there, things can be more complex and interesting than ever before.
But while your trade show exhibit design can incorporate everything from streaming video to mobile phone connectivity to even virtual reality, one thing still matters in a huge way - the face to face meeting.
Why Is It So Important?
The simple fact is that people are more likely to do business with a company that they can connect with. And if your business is some faceless entity with a barely responsive person standing at an exhibit, just hoping that the exhibit itself will do all the work, it's hard to forge those connections.
Not only will a more personal approach help ensure that your visitors connect with you and your company, but it will also help ensure that their experience is remembered after they leave. In a sea of flashy signs and high-tech exhibits, those five minutes spent interacting with a real, friendly, exciting person will stand out. And that alone could be the difference between failing and succeeding at the trade show.
Tips For Success
So what should you focus on, exactly? There are a few basic points to keep in mind that can help you create a strong face to face impression. Here are some to remember.
• Know what you're there for and what your message is. This is the key - it's what your exhibit design and every interaction should focus on. If you don't know what the overall message of your trade show presence is, you'll have a hard time really creating a cohesive connection during the show.
• Create an exhibit that draws them in, and then use that attraction to create a meaningful dialogue. Once you have visitors at your exhibit, show them what your company can do for them, help them learn more about your business, and use the short time you have to really stand out. Your exhibit should attract visitors and help showcase what your face to face discussion will involve.
• Follow up when possible. Once you have a contact, try to follow up with them later on. Email is the best way to do this, and when you follow through try to use the info you gleaned from your interaction to show them how much you value their business.
These simple tips can help you create a better face to face trade show experience. It's important to never overlook how vital these interactions are or what they can do for your business. Contact Lighthouse Exhibits to create a stunning exhibit that will ensure you have the greatest opportunities for success at your next show.