When you set up a display at a trade show, you’re attempting to build your company’s brand, reach new consumers and clients, and create buzz around your products or services. But there’s one big issue with the approach that some take at the show – creating an impression.
Think about how many other exhibits a participant will see when they visit the trade show. Out of these, which ones do you think they’ll remember after they leave? Usually, it’s the environments that had solid exhibit design, delivered a strong message, and actually stood out as being something worth their time. In other words, just setting up a couple of signs and a display of your services isn’t going to be enough.
So just how do you go about making an exhibit that will really stand out and capture their attention for days after they leave the show? We have a few tips that can help.
First, have a clear vision and goal for what you want to achieve. Reaching success starts by having a solid path toward it, and knowing what message you need to share about your company is the first step towards better exhibit design.
You should consider adding an interactive element to your booth as well. Whether it’s an interactive touch screen display, the chance to try out a product, or something else, getting your participants actively involved in your display is a big part of making sure they don’t forget your business.
Use technology. Add things like social media interactivity, tech-friendly displays, and more. When you combine technology with your display you not only set yourself up as being on the cutting edge, but can connect with participants in new ways – and leave a lasting impression on them.
Finally, use a professional full service exhibit company to grow and develop your idea. You’ve likely overlooked a lot of design elements and probably aren’t even aware of some of the new technologies or additions you can use in your trade show. As such, a professional exhibit builder can help give you additional guidance that will put you even closer to true trade show success.
Standing out and getting participants to visit your booth is only the first step towards success at a trade show. You also need to make sure that you’re creating a memory that will stick with them for a long time after they leave. Contact Lighthouse Exhibits to learn more about how we can help you do just that.