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The Importance of Trade Shows for Business Growth

December 23, 2017

 

Trade shows are an important element of gaining publicity and coverage for a business and their products or services. Trade shows provide the chance for a business to meet with prospective clients on a one on one and face to face level and engage them in a more personal manner. It is a cost-effective networking and advertising tool.
 

Create Memories
 

Creating a lasting impression can come from a well-designed booth with interactive technology, literature, and even a few promotional items. Signing up as a speaker at the trade show is also an excellent way to put your company in the spotlight and encourage people to ask for more information. You will be remembered, and your words will lead the participants to the booth.
 

Lead Generation
 

Everyone a business wants to see is confined to the same area during a trade show. It is the perfect opportunity to network, reach potential clients and suppliers, and schedule face-to-face meetings. Including QR codes that are linked to social media is also a great way to solicit more business.
 

Check the website or other information regarding the trade show before the event to get a list of participants that will be attending. The registered database will include details and information, and this can provide a nice boost to any marketing strategy. 
 

Hire people to help work your particular booth so that you can leave and network with the other businesses in attendance. You can acquire quotes on products or manufacturing services while staying up to date on new innovative technology and techniques that will offer your company a competitive edge over the competition.
 

Follow Up
 

Following up on the leads from the trade show are the most important element after you pack up and leave. The future of the business relies on the clients you engage in and the relationships you foster. The trade show cannot be considered a complete success unless you perform the task of following up with emails, phone calls, newsletters, or direct mail to those that offered their contact information.
 

At Lighthouse Exhibits Inc., we offer many services when it comes to designing a memorable display, making sure your message is targeted to the right audience, and all important details are managed and maintained. 

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