top of page

The Five Best Practices for Trade Show Exhibitors

Trade shows are an important aspect of marketing and advertising for a business that not only promotes the business, products, or services, they also create vital personal relationships with prospective clients and can generate a higher number of potential leads.

1. Demos and Presentations

Demos and presentations are important because this is what will attract people to skip over one booth and go to your booth. You want them to be visually interested and excited before they even inquire about the products or services that are offered.

If there is signage below the height of the booth, then it most likely will go unnoticed. Any signage should be clean and straightforward, not overly linguistic, and should be at eye level or above to be noticed. The booth signage is meant to be like a billboard to grab attention and get people to ask questions. People will pass over if they think they have to spend the time at the booth reading through lengthy informational brochures and other wordy literature.

2. Send Email Invitations

Sending email invitations approximately one month before the trade show is a good way to garner attention and provide a heads up for the event. It keeps you connected to current clients while spreading awareness to potential leads.

3. Body Language

Watching the way you present yourself at a trade show is important. A person’s body language tells a lot, and if the presenter is standing in front of the booth with their arms folded in front of them, then people are most likely going to be a bit put off and walk by to avoid an uncomfortable exchange.

Smile, be friendly and remain polite. Engage in friendly yet informative conversation and don’t be overly aggressive.

4. Preparation and Organization

Enter the trade show with the expectation of doing well and receiving numerous prospective clients. Be sure that there is a way to keep all of their contact information well-organized and accessible and be prepared to answer any and all questions the trade show participants might have. Be knowledgeable, but not forceful. Don’t oversell the company. Show them the trusting and reliable side of the business, rather than display an aggressive mentality.

Always Follow Up

Following up with the contact information that was collected at the trade show is extremely important. Be sure to send the interested parties answers to any other questions they have, provide any additional literature they may have asked for, and show them that you are approachable, responsible, and reliable.

Following these simple tips and words of advice can make all the difference for a business at the next trade show. If you need assistance with your next trade show, then contact Lighthouse Exhibit for any support or questions you may have.

Call Lighthouse Exhibits, Inc. today for more information regarding your next trade show event.

bottom of page