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The Five Best Practices for Trade Show Exhibitors

Trade shows are an important aspect of marketing and advertising for a business that not only promotes the company, products, or services, they also create vital personal relationships with prospective clients and can generate a higher number of potential leads. 1. Demos and Presentations Demos and presentations are important because this is what will entice people to skip over one booth to spend time in your booth. You want them to be visually interested and excited before they even inquire about the products or services that are offered. If there is signage below the height of the booth, then it most likely only be noticed by those who approach the booth. Any signage should be clean and straightforward, not overly linguistic, and should be at eye level or above to be noticed. The signage is meant to act as a billboard to grab attention and get people to ask questions. People will pass by if they think they have to spend the time at the booth reading through lengthy informational brochures and other wordy literature. 2. Send Email Invitations Sending email invitations one month before the trade show is a good way to garner attention and provide a heads up for the event. It keeps you connected to current clients while spreading awareness to potential leads. 3. Body Language Watching the way you present yourself at a trade show is important. A person’s body language tells a lot, and if the exhibitor is standing in front of the booth with their arms folded in front of them, then attendees are most likely going to be put off and walk by to avoid an uncomfortable exchange. Smile, be friendly and remain polite. Engage in friendly yet informative conversation and don’t be overly aggressive for a more positive experience. 4. Preparation and Organization Enter the trade show with the expectation of doing well and creating numerous prospective clients. Be sure that there is a way to keep all their contact information well-organized and accessible and be prepared to answer any and all questions the trade show participants might have. Be knowledgeable, but not forceful. Show them the trusting and reliable side of the business, rather than display an aggressive mentality. Always Follow Up Following up with the contact information that was collected at the trade show is extremely important. Be sure to send the interested parties answers to any other questions they have, provide any additional literature and samples they may have asked for, and show them that you are approachable, responsible, and reliable. Following these simple tips and words of advice can make all the difference for your business at the next trade show. If you need assistance with your next trade show, then contact Lighthouse Exhibits for support and questions you may have.

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