There’s no denying that trade shows can be incredibly important for generating new leads and building stronger B2B connections. But the big challenge is that you aren’t the only exhibitor on the floor, and many others will be vying for the attention of participants. Combine that with the fact that consumers today are looking for targeted info and it becomes clear that you have to take care to create a trade show experience that will actually be remembered by participants.
How do you go about doing this, though? It can seem challenging, but if you take a few tips to heart you can go about crafting a better experience that will be remembered long after the show is over. Here are a few things to keep in mind.
Before you ever start designing an exhibit, start planning properly. Analyze registration info if possible and look at who’s actually going to be there. Look at job titles, age, location they’re based in, and other key bits of data. Then think about what they want to get from the event and what you want to get as well.
Once you have this basic information in mind you can start determining which elements of a trade show exhibit you can focus on to craft a meaningful, memorable experience.
Sometimes you need to use tech to stand out. Most are familiar with TV screens playing demos or ads, but what about embracing virtual reality? A quick VR demo is easy to set up, fairly affordable, and could be a big hit on the trade show floor.
Or you can use social media to connect with participants before and after they reach your exhibit. This connectivity can build anticipation and help you stay connected after they leave.
Forge a Connection
Be sure that your presenters are doing their part, too. Shake hands, get names, and really create a personal connection with as many participants as possible. A friendly demeanor helps, but so does a solid presentation that stands out in a big way.
The bottom line is that for trade show success today, you need to rethink the approach that trade shows of past decades have used. Instead, you need to get creative and craft an experience that will stay with participants long after they leave. Our team can help you with exhibit design and construction and ensure that you achieve this and more. Contact Lighthouse Exhibits today.