These days, it seems like trade show exhibits keep getting bigger, flashier, and more expensive. The whole idea behind that is simple – the more you implement into your exhibit the better you’ll be able to attract people to it, right? But the fact is that you don’t have to spend a fortune on virtual reality, huge walls of video, live bands, and other frivolous expenses in order to create a solid experience.
Instead, you just need to get creative and keep the fundamentals in mind. It’s not that hard to create an exhibit design that will still make a big splash on a budget if you’ll keep some basic tips in mind. Here are a few examples of things you can remember.
• The visual medium doesn’t have to be completely comprised of video screens and interactivity. Printed signage, when used correctly, makes it easy to save money and attract people to your exhibit. You just need to focus on better design.
• If you do, however want to incorporate video elements, make sure that the content is relevant to your targeted messaging for your specific show. When the video content is well designed, it can be reused or edited in the future to actually save you money in the long run. Incorporate screens into the overall exhibit design to look more professional by in-setting the monitor into the signage for a more integrated look.
• Keep the presentation in mind. Instead of going for flashy, expensive gimmicks that may not hold people’s attention, opt for a more traditional presentation from your sales team? A demonstration of products using a participant, for example, can better hold the attendee's attention than a loud, flashy video.
• Know what is important. Think about the primary elements of your business that you’re looking to highlight with your trade show presence, and focus on that during your exhibit design. You don’t have to include every single thing that you do – highlight the things that are unique to your company as well as the latest and greatest innovations.
Simply put, you can give yourself a tremendous looking exhibit without spending huge amounts of money. The key is to know what it is you really want to showcase and then get a little creative with your displays. If you’re ready to do so, we can help. Contact Lighthouse Exhibits today to learn more.