Your trade show exhibit needs to do a lot of different things, from drawing participants to it to helping spread the brand of your business. Thus, one key element that is vital to have in place is an ability to actually hold the interest of participants once that they are actually at your exhibit.
Drawing people to your exhibit can be done with plenty of flashy techniques, but actually being able to hold their attention and get them to create lasting memories of your business is the key to finding success. When you keep attendees at your booth for longer than a few seconds, you’re able to form a connection, to stand out in their mind, and to ensure that you get more attention than others around you.
But how do you go about doing it? Here are a few tips that are worth remembering when it comes to holding the interest of your potential customers.
• Incorporate interactive elements into your exhibit. Whether it’s a video, a game they can play, or survey, try to get them involved in your exhibit and the message you are trying to convey to them.
• Introduce a common problem and then show them how you and your business solve that issue for others like them. When you present a real life problem that the participants actually relate to, you’re able to capture their attention and create understanding. Then, show them how you can help.
• Use the right exhibit elements and avoid the ‘wall of spam’. Your exhibit shouldn’t just be filled with flashy promotions or ad copy. Instead, you should be trying to generate excitement overall in what you do and the services you provide. Not everything should be a sales pitch.
• Colors matter. While you should always incorporate your brand colors into the exhibit, certain colors are more off-putting than others. Talk to a design expert to see which color schemes actually get the best attention.
In short, your overall design has a direct impact on how well you can hold a participant’s interest. The right design makes a huge difference, so be sure that you take the time to research what you’re creating. Our design team can help you as well. Contact us to learn more about our custom trade show exhibit designs and how we can make it easier for you and your booth to stand out and get the most attention during your next trade show appearance.