We all know that the current market is constantly changing and evolving. Today, millennials make up a huge portion of the market share and as such it’s vital that you take the time to capitalize on them and their spending power as much as you can. Most companies are already doing so in their basic marketing and branding efforts, but what about your time at a trade show?
Trade shows are filled with millennials. Being sure that you attract them to your exhibit and that you actually create a lasting impression on them is vital for your success there. But it’s not always easy to do, and it’s worth remembering a few key tips that can help you get the most from your efforts.
Here is what to remember when you’re trying to capture the attention and business of millennials at your next trade show.
Know What They Want From You – Nearly every business at a trade show likely has something about them that can appeal to the younger generation. You need to know what it is about your business that will draw their attention, and then be sure that you highlight it properly when you are at the trade show.
Draw Them In – The simple fact is that millennials can’t be targeted in the same way that older generations can. They expect more – more flash, more potential, and more quality. Drawing them to your exhibit means having good graphic design and actually offering them something that they will be interested in learning more about. A stale, bland trade show display isn’t going to cut it when you’re trying to get the millennial’s attention.
Tech Matters – One thing that is a sure bet with any millennial is the fact that they love technology. From their tablet to their phone to VR and beyond, they embrace the latest tech in a big way. So why not put that to work for you? There are plenty of ways to go about it, from VR tours of your products to using social media marketing to draw them into your display or funnel them to your online store from your trade show booth. Master the incorporation of technology in your exhibit, and you’ll get their attention in a big way.
Millennials matter, and if you want to get the best results from your next trade show appearance it’s important that you don’t overlook them and what they have to offer you and your business. Our team can help ensure that you attract the strongest number of millennials possible. Contact Lighthouse Exhibits to learn more.