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Connecting Your Online Presence To Your Trade Show Presence

June 22, 2016

 

When you’re heading to a trade show, what are your overall goals? Increasing sales, spreading the word about your business, better branding, and lead generation are the most commonly named things that drive a trade show appearance forward. But in order to really get the most out of the experience and to reach your goals effectively – no matter what they may be – taking the time to connect your online presence with your physical trade show presence is something that can’t be ignored. 
 

The Importance Of Connecting The Two

Bridging the gap between your digital and your physical presence is important for numerous reasons. Some of the primary ones include:

  • Immediately funneling leads to your website or social media page, where you can interact with them further and form more meaningful  conversions. 

  • Providing additional resources to trade show participants.

  • Connecting your leads and trade show participants with tools and techniques that they can then use to engage with you further.

  • Better overall engagement with younger participants like millennials, who often prefer digital methods of interaction.

  • Using pre-show promotions to drive traffic to your booth and post show content to keep the momentum going.

 

In short, when you connect your online presence to your presence at a trade show you are able to present a more consistent brand image for your company. It can make a big difference in your success at the trade show.
 

Some Simple Tips For Better Success

So how do you go about connecting the digital world to the physical world, exactly? It’s not always obvious, but there are a few tips that can help you do so with a bit more ease. Here’s what you should remember. 

  • Give your participants a reason to actually connect with your online presence. Maybe a discount at your online store when using a code you give them at the trade show, for example. When you motivate them to connect, they’ll do so more willingly than you might realize.
     

  • Integrate your online sites into your display. Whether it’s a URL in your main ad copy or your social media page displayed on a monitor – or a Twitter handle with promises of new promotions – be sure that you include your online presence right in your exhibit environment.
     

  • Promote your trade show presence online, too. Be sure you work things in both direction – use the trade show to promote your online pages, but use them to remind customers that you’ll be at an upcoming trade show.

These tips can make it easier to really stand out and to take your trade show efforts much further. Lighthouse Exhibits is ready to help you design and craft the perfect display for any trade show.

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