Using Your Trade Show Exhibit To Increase Current Customer Loyalty
May 4, 2016
When companies head to a trade show, they want their exhibit to do a lot – stand out, attract new customers, and generate new leads just to name a few. But what about your existing customers? They’re important to! Anyone will tell you that maintaining a high level of brand loyalty is an absolute must for any business. It isn’t just new customers that will be heading to the show and seeing your exhibit, and that’s why it’s so important to increase customer loyalty at the trade show as well.
So how can you do this? There are a few tips that can help.
Reaffirm your brand in their eyes. Current customers likely already know what your company is all about. While you’ll be introducing new prospects to what you offer, you’ll also want to take the time to reaffirm your commitment to excellence and to your brand to those who are already doing business with you. If you’re all about high quality items and that’s your reputation, offering poorly made budget options will water down that brand, for example.
Make them feel special. Returning customers or participants could receive some kind of bonus – an extra entry into a drawing, for example. When you make your existing customers feel special they’ll stick with you. And, those who are newly familiar with your company will see that you really do value those who are already doing business with you.
Get creative with your exhibit. Those who have already turned to your company in the past may simply stroll past your booth. After all, they’ve seen firsthand what you offer, right? But when you use effective graphic design and implement some exciting features into your display you can attract them again and again, and show them what’s new.
Finally, always have something new on display. You can’t keep going to trade shows every year with the same products, ideas, and services. You need to help your newest ideas stand out. This will help wow both newcomers and customers you’ve been working with for years.
If you’ll pay attention to how you lay out your exhibit and the various features you implement to help attract people to your booth, you’ll be able to not only get new team members on board, but to improve brand loyalty as a whole. Our team can help. Contact Lighthouse Exhibits today to learn more about how we can assist you in creating a trade show exhibit that will get you great results.