Exhibit professionals are crucial in creating an exhibit that looks professional and functions with both durability and reliability. However, even with quality construction, one of the most important decisions will be up to you to determine, and that is the smart usage of space. An exhibit is typically a smaller space, especially when compared to the retail spaces you may have in your business. It’s important to be strategic about how you use this space, with considerations such as:

Graphic Design Placement

If you have a small or mid-sized exhibit, the back wall should be your primary consideration for placing logos, slogans, and other design elements that are crucial to defining your business, product, or service. While larger exhibits may have multiple points of focus, in smaller spaces the back wall is often the most valuable piece of “graphic design real estate.”

Keep this in mind as you work on the design of your exhibit, and remember that this is the area that the eyes of visitors will consistently flow to. Exploit this fact.

Avoid Low Heights

While it’s tempting to think of areas below the waist as unused space with marketing potential, you’re now fighting against the way people process their environment and behave. A good rule of thumb is to never place any design elements below waist height. Keeping things 3-4 feet off the ground, at minimum, is one way to ensure that when the eyes of visitors are looking around, your design elements are in that field of view, and not forcing their gaze into unnatural places.

Don’t Crowd The Space

One of the most common mistakes people make with their exhibits is trying to maximize them by placing design and furniture elements wherever they fit. This can, at best, create a sense of crowding in your exhibit space and, at worst, result in disjointedness and even discomfort. While not every exhibit needs to have a spare, minimalist look, there are definite design advantages to being willing to keep negative space and play with it in the design of your exhibit.

Don’t Cheat On Resolution

Another mistake many people make with their exhibits is failing to be disciplined in using high-resolution images. If you’ve ever tried to look at a low-resolution photo or graphic up close and seen how blocky and lacking in detail it is, this same effect will plague you by orders of magnitude if you attempt it with printed elements of your exhibit. Make sure you use images with sufficient resolution.
If you want to work with experienced exhibit professionals to ensure you get a good return on your trade show investment, contact Lighthouse Exhibits.