Trade show exhibits turn your brand into an experience. For some brands, this is an important opportunity to make an impactful first impression. The ability for exhibitors to captivate and engage attendees with their trade show exhibits will take you far in setting yourself apart from the competition and ensuring a successful experience.

The first point to consider is the trade show audiences you’re entertaining and engaging with using your exhibit. Really getting to know your audiences is crucial, like getting to know their pain points, the problems they’d like solved, and how their interests align with what your brand has to offer. Doing this due diligence should be a prioritized first step before making even the first design plans for your exhibit.

When you have your audience really nailed down, and you’re getting ready to begin the design phase, consider what the trade show experience is going to be like. Attendees will be viewing many different exhibits, so you want your message to be short, sweet, and impactful. These are the kinds of brands that draw audiences naturally to their exhibit, and the kinds of exhibits that will be easily remembered for long after the trade show is through. With limited time to really absorb information and branding, yours should be visually striking, concise, clear, and bold.

Once you have the brand messaging and imagery you want, it’s time to brainstorm how you’re going to engage the audiences drawn in by your impactful design. Technological innovations like touch screens, augmented reality, or social media tie-ins naturally draw attendees to further interact with your brand and the message you’re communicating. The more audiences are engaged with your exhibit, the more likely they are to remember, think about, and consider your brand.

Exhibit layouts matter just as much as brand messaging, imagery, or interactive elements. Even the most well thought out exhibit ideas are set up to fail when the layout isn’t carefully considered. Audiences that approach the exhibit should feel welcome, they will know automatically how they’re to approach and interact with the exhibit, and they’ll leave with a confident knowledge of the brand objective. The layout tells a story, and telling that story correctly ties the entire exhibit experience together.

Captivating audiences is a goal for every brand, at every trade show, and with every exhibit. To learn more about creating a captivating experience with your trade show exhibit, contact Lighthouse Exhibits today.