Working with experienced exhibit services is a good way to give yourself a good start at a trade show, but one thing you’ll need to consider is the type of sales collateral you have at your exhibit. Sales collateral is either physical or digital materials that help to reinforce your team’s sales efforts at a trade show. Here are a few of the more important types of sales collateral you should be looking at.

Product Data Sheets

This provides a quick summary of the specifications and performance of a product or service you offer. These are “hard facts,” and therefore can be an important point of reference used by both your staff and potential leads later down the line. When people ask questions about what your product or service can do, and exactly how well it works, product data sheets are often the first line of defense in providing an easy reference.

Brochures & Flyers

This is a classic promotional material, and with good reason. While people may need electricity and internet access to look at a website, brochures and flyers can be filled with detailed information that people can take with them everywhere. Product data sheets are usually just lists of numbers and specifications. However, brochures and flyers can add context, share stories, and present arguments for the product or service you provide. As with your own website, pay close attention to the content and presentation of these promotional materials.

Videos

The great thing about videos is that they have a potential life span long after their debut at a trade show. Remember to keep these videos short and make a strong, simple impression. In some cases, videos may even act as a product demonstration for what you are selling. They should be able to loop easily and, with a little forethought, can be incorporated into your website or marketing social media channels.

Real World Examples

These may be case studies or testimonials, but having real people presenting real results of your product or service is always engaging sales material. When prospective leads see how your product or service has helped other people, it makes it easier for them to imagine how it could improve their own situation. Take the time to use case studies or testimonials and place them in relevant, visible places around your trade show space.

If you want to work with experienced exhibit services to ensure you get a good return on your investment, contact Lighthouse Exhibits.