One of the first things you do when registering as an exhibitor is select your exhibit booth size. Smaller trade shows and conferences often offer one size for all exhibitors, typically a 10 x 10 booth. However, larger industry conferences offer a large variety of booth sizes. Choosing which exhibit booth size best aligns with your event marketing goals can be a bit tricky. Here are some tips from our exhibit professionals on picking the perfect exhibit booth size.

What Are The Standard Trade Show Booth Sizes?

First, you will need to understand the standard booth sizes. There are inline booths which are in a row with other booths. There are corner booths located at the corner of the aisles for increased visibility. Then, there are island booths with aisles on all four sides for maximum visibility. Typically, event organizers offer trade show booths in the following standard sizes:

● 10’ x 10’ Exhibit

● 10’ x 20’ Exhibit

● 20’ x 20’ Exhibit

● 20’ x 30’ Exhibit

● 20’ x 40’ Exhibit

● 30’ x 30’ Exhibit

● 30’ x 40’ Exhibit

● 40’ x 40’ Exhibit

At very large events with tens or hundreds of thousands of attendees, like CES, SEMA, or FABTECH, there are even larger options. The booth size options will be available in the event exhibitor packet.

Considerations For Choosing Your Trade Show Booth Size

When choosing a booth, it’s important to know that bigger is not always better. Bigger booths are really effective at making a strong first impression. However, they do have some downsides. Larger booths are more expensive not only to build but also to set up and dismantle, staff, and operate. Smaller booths, like the 10×10, cost less and are easier to transport and set up. Smaller booths are often better for companies looking to maintain flexibility across multiple shows. They’re also best to create a more intimate environment for one-on-one meetings with clients.

Maximize Your Trade Show Booth Investment

No matter what size booth you choose, the layout and design of the booth should be adaptable. If you attend multiple shows every year, you may be exhibiting at multiple booths of different sizes. A flexible exhibit design allows you to reconfigure your setup to match the needs of each event without incurring excessive costs. Flexible booth designs allow for scalability, so you can also make adjustments as your company grows.

No matter what size booth is right for you, our exhibit professionals can help pick the right booth size and design for your brand. Contact Lighthouse Exhibits to speak to an exhibit designer. As a full-service exhibit company, we will help you make a strategy that maximizes your trade show budget and presence.