How To Maximize Your Trade Show Exhibit Space

Published September, 2023

When bringing your company to a trade show, working with exhibit professionals in your space is always a good idea. However, most businesses won’t enjoy the luxury of having an unlimited budget for the exhibit, and it’s often only feasible for the biggest companies to secure the largest display space.

However, just because you don’t have the biggest exhibit space, that doesn’t mean you can’t take advantage of what you have. Even the smallest area can be effective if you use it efficiently. All it takes is a little strategic planning to use features such as:

Take Advantage Of Digital

Whether it’s a monitor running a video or even a VR demo, digital can help you to maximize your space. A continuously running video can provide the introduction and description of your product or service that can help reduce the amount of staff time for explaining the basics to people who may not need granular detail.

In the same way, investing in a virtual reality demo can take attendees “away” from a smaller booth space and into a larger virtual one that can make more of an impression while still providing a way to educate others on the concept of your product or service in an immersive, effective manner.

Use Your Walls

While you don’t want to clutter the walls of your exhibit space from floor to ceiling, it’s important to take advantage of the fact that your walls are “unused real estate.” Displays, promotional materials, and other items can all be hung on walls, which can take some of the pressure off, saving space on tables, counters, or other surfaces in your trade show space.

This can also be important for comfort. Having displays and other things at eye level so people don’t need to look down can help attract and hold attention.

Be Smart With Storage

You’re likely to bring things along to your trade show, but bring too many, which can get cluttered and leave your exhibit area less spacious. However, with some planning, you can turn things like display cases and other stands into potential auxiliary storage areas.

Build a door to turn these items into cabinets since they are already hollow spaces. This means that instead of leaving unsightly spares, extras, or other things around, they can be hidden away and claim more space for the trade show and visitors.

If you’re considering participating in a trade show and want to plan your exhibit, we can help. Contact ,Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.