How To Make The Most Of A Small Exhibit Space
When it comes to participating in a trade show, even when investing in an experienced booth builder, not every business is going to have access to a huge budget for a massive exhibition space. So, while your company may not be able to create a giant space like Microsoft or Sony at the Electronic Entertainment Expo, that doesn’t mean that you can’t make an effective exhibit that gets you results within a smaller space.
Here are three things you can do to ensure you have an effective exhibit in a small area.
Eliminate All Clutter
This will require diligent maintenance, as everything from coffee cups to food wrappers can quickly accumulate over a trade show day. In smaller exhibit spaces, however, it is absolutely crucial that clutter be kept to a minimum. Keeping open, uncrowded areas is one of the most effective methods of maintaining a stronger sense of spaciousness.
When you have litter or even too many marketing materials on a table or desk, this can easily create a sense of claustrophobia. Minimalism is the best way to preserve a feeling of space.
Don’t Go Overboard On Design Elements
When you have a smaller space to work with, it’s important not to fill that space with too many design elements. Too many signs, too many stand-ups, and similar design/decorative elements can quickly crowd out a smaller exhibit space and make it hard for visitors to move around or even engage with the staff.
Smaller spaces should keep it simple and work with fewer messages and elaborate design elements. Focus on a key marketing aspect.
Don’t Crowd The Space With Staff
While you need employees managing the space your booth builder has created for you, it’s easy to overwhelm the space with too much staff. Your key is to interact with as many visitors as possible, but in smaller spaces, an abundance of staff can actively get in the way of each other and, worse yet, reduce the availability of space for visitors, so fewer of them manage to get through, and your marketing efforts are negatively impacted.
If possible, you can also arrange for a “break away space” elsewhere if you need to interact with more visitors than your booth space can accommodate. The important thing is to keep the area open enough that when visitors want to approach, they have the room to do so.
If you want to work with a professional booth builder for your next trade show venture, contact Lighthouse Exhibits. We can help.