Green isn’t just “good” anymore. Green is great, green is necessary, and green is going to get you more attention and more leads at your next trade show. Attendees are prioritizing sustainability like never before, and showing your commitment to eco-friendliness is something that can really set you apart at your next trade show appearance.

One way to embrace sustainability in your next trade show appearance is with your booth design. Rather than using throwaway materials, opt for eco-friendly ones instead. Certified sustainable wood, recycled materials, and renewable energy are all easy ways to incorporate sustainability into the very construction of your trade show booth. Additionally, you should incorporate reusable materials whenever possible. For instance, banners and signs made from fabric, rather than vinyl or posterboard, are easy to bring along from trade show to trade show, and recycled fabrics are even better. Rented furniture, modular design, and investing in pieces that can be used time and again not only saves costs in the long run, it also shows off your brand’s green side.

Waste reduction is another way you can simply and inexpensively bring sustainability into your trade show booth. Exhibitors can focus on digital materials first to keep paper products out of landfills. Rather than hand out physical business cards, brochures, or other materials, have scannable QR codes that put your information directly on an attendee’s phone or tablet. They still get the experience, but without the waste that comes along with it.

If your brand plans to give away swag or host giveaways as part of your trade show exhibit experience for attendees, this is a space where sustainability should be considered as well. Opting for recycled materials, reusable items, and even items that promote a greener lifestyle is a great way to send an eco-friendly message in a very impactful way. Reusable water bottles, tote bags made from recycled fabrics, or business cards that can be planted as wildflower seeds are all excellent and inexpensive ideas. You want your swag to make an impact on attendees, not the environment.

Sustainability goes a long way in 2025, and more brands are looking to partner with sustainable brands or become more sustainable themselves. To learn more about the importance of sustainability in trade shows this year, or to dig into your own sustainable exhibit design, contact Lighthouse Exhibits today.