A first trade show, especially for a fresh, new brand, is going to be a big deal. Going about your attendance the right way can show you how impactful these events truly are. While every mistake is a lesson when it comes to trade show appearances, that doesn’t mean you can’t learn from your successes just the same.

5 tips for preparing for your first trade show are:

1. Set goals first – What are you looking to accomplish exactly from your first trade show exhibit? Is your primary focus to generate leads? What about networking with other brands in the industry? Are you trying to show off a new product or service and make sales? Your big goals are going to set the tone for your budget, your exhibit design, how you engage, and everything in between. A brand whose primary goal is to network with other businesses is going to approach their trade show attendance differently than a brand who is setting out to sell products to consumers.

2. Research the trade show or trade shows you’re interested in – A little research goes a long way when it comes to making the most of your trade show appearance. First determine which industry trade shows most align with your goals, and once you have a few you’re interested in, take time to dive into each one to determine how to approach these experiences as well as which are most worth your while.

3. Prepare your budget ahead of time – A well-prepared budget can mean the difference between a well-planned trade show exhibit and one that struggles to prioritize the right elements. Trade shows exhibits often require more than what one may think at first, and the budget should be strategized accordingly.

4. Start in on your marketing strategy – How you promote your trade show appearance matters. You want to get attendees excited, and you want them to put you at the top of their “must visit” list. Think like an attendee to connect with your audience, and approach your marketing in a way that’s exciting, engaging, and unignorable.

5. Research and compare costs – As you begin designing and planning your exhibit, make sure to research and compare costs for trade show materials, giveaways or swag items, staff, and any other elements you may wish to include.

For more on preparing for your first trade show exhibit, contact Lighthouse Exhibits.