Companies participate in trade show events because they help build business relationships, generate leads, and more. However, let's face it. Things have been tough on loads of industries since 2020 when the pandemic was in full swing. Their finances simply have never gotten back to where they once were. Does that describe your firm to a T? If so, you're probably looking for some places to cut back and save. You may even be thinking about stopping participating in trade show

2023 has only just begun, so your firm may not have participated in any trade shows just yet. However, events within your industry are sure to be coming up. Hence, you'll need to be prepared to ensure your venture is successful. Therefore, take the time to start training the staff members that will become exhibitors now. Then, they'll be prepared to answer questions and engage in conversations when events roll around. But you need to take the time to begin planning your ex

So, the last few trade shows your company participated in weren't very successful. Now what? There could be a number of different reasons for this outcome. However, marketing is the focus here today. Did you reach out to your existing customers and spread the word to others in different ways? If you said no, that may very well be the problem. The following are three trade show marketing tactics you should consider using before the next event. They may prove to be just what

According to Shopify, a trade show is an event that brings members of a particular industry together to display, discuss, and demonstrate products and services. It is also not uncommon for the latest industry news to be examined. These events are the perfect places for relationships to be born, sales to increase, and brand recognition to skyrocket. So, now the question becomes, "How can you get people to visit your display?". Obviously, there are probably around a million d