People attend trade shows to learn about products and services offered by businesses throughout particular industries. Sometimes, the events are only open to professionals within those fields. However, on other occasions, anyone can attend. Regardless of who is coming to the next trade show your company is participating in, you're going to want to try and attract as many of the visitors as possible. That will keep your brand fresh on their minds. Then, with any luck, they'l

It can be tempting to build a trade show exhibit by yourself or turn your employees loose on the venture. This might save your company some money by not having to pay an outside firm to do the deed. However, a do-it-yourself approach to designing, building, and dismantling a display may not always be best. The following are some of the top reasons to avoid tackling these projects alone. Someone Could Get Hurt Whether you and your employees attempt to build and dismantle a tra

Do you have big plans for this year's trade show exhibit? If so, that's great to hear, and the best of luck to you. However, it's probably safe to assume that not everybody is quite so prepared. But don't fret if that describes you to a T because all may not be lost. The following are some creative trade show display ideas you can use that are sure to make a splash. Build A Calming Space Let's face it; a trade show can wear you out. There's usually a bunch of walking around a

Technology continues to advance, and it’s not unusual for the imaginary technologies we read and see in science fiction novels, TV and film to eventually become a reality. Cellular phones, robot probes on Mars, and even the Internet were all once science fiction concepts. Now “cyberspace,” in the form of virtual reality and augmented reality, are retail technologies for entertainment and industry. They have a place in trade shows for the right product or service. Unlimited En

One thing that both people attending a trade show and people running an exhibit at a trade show can agree on is that this means days on your feet. Attendees go from one exhibit to another or attend conferences or panels. Businesses that run an exhibit put together by a professional booth builder spend much time standing as they meet and greet attendees. Some people thinking of having a booth builder put together an exhibit may be thinking of doing something a little less conv