Working with a full-service exhibit company is a crucial part of the equation if you want a successful trade show. A professionally constructed exhibit makes that all-important first impression when potential clients or customers visit you. However, another essential component of success is making sure you even belong in that trade show. All trade shows are not created equal, and even the best trade show can hurt your business rather than help it if you don’t make the right c

In modern personal and professional life, a smartphone is almost given to most people. Smartphones are not just communication devices; they are organizers, internet portals, and even tools for content creation. As a result, smartphones have some use and integration in many aspects of life, which is why it can be very good for business marketing purposes to take them into account as part of your experience design for a trade show. Here are just a few of the ways that smartphon

What is a trade show? It's an exhibitionist event that brings businesses together to showcase products and services. In other words, there are a whole bunch of companies from the same industry in one location. That means if your firm will be attending such an affair, you'll need to find a way to distinguish your brand from the rest. The answers for how to do that will vary, depending on who you ask or where you look. So, if you have an idea in your head that isn't listed he

People don't want the same old song and dance going from one exhibit to the next at a trade show. Rather, the visitors want the place to have wow factors that set them apart from others. Even though attendees are there to learn about products/services and make connections, they still want to have fun. One of the following ideas could be perfect for your next display. If you choose wisely, the option is sure to attract an audience, generating leads, and, with any luck, increas