There are a lot of moving parts to having a successful trade show. For instance, companies must find the perfect exhibitors to get their messages across. Plus, businesses need to advertise the events to encourage people to visit their displays. However, exhibits, although they shouldn't, are sometimes overlooked by firms. That should never be the case, though. A trade show exhibit is often one of the first things visitors notice about a company. This first impression can be

So, your company is part of an upcoming trade show. That's great to hear because you could land contracts and jobs through the event. Plus, your reps will be able to build relationships with contractors, vendors, and more. Those are sure to help your business in the long run. But don't get too far ahead of yourself. Sure, great things can come from this venture. However, first things first. If your booth fails to amaze, it won't attract attention. Then, your people will be

When it comes to marketing, social media is a real hype machine. For brands making a visit to industry trade shows, social media is your most useful tool in getting the excitement going or making those important connections early. A few tips for using social media to drum up excitement for your next trade show are: • Use hashtags early – The trade show will have their own hashtags for connecting followers and making it easy to keep up to date with important show-related infor

So, you've decided to enter your company in a trade show. Good for you. That's the first step to being able to promote products and services to others within the industry. If successful, the representatives and display will be able to create some buzz surrounding your business. In turn, that can lead to viable partnerships, leads, and increased sales. However, things could backfire too. For example, what if the exhibit isn't quite up to the task of drawing a crowd? Then, pe

Will your business be involved in a trade show soon to promote products and services? If that's the case, the display you use should be visually appealing to dazzle and amaze. The exhibit needs to command attention from onlookers, making them want to stop in and say hi. But of course, creating such a design can be easier said than done. It doesn't have to be, though, not with these tips. Ensure The Display Isn't Cluttered People often believe they must use up all an exhibit's