Being involved in a trade show can be fun. However, the experience can also be pretty dull and boring, particularly if nobody is stopping at your display. But aside from the entertainment factor, there are other issues associated with failing to draw an audience. For one, there is a good chance your reps won't come into contact with potential investors. That can cause financial hardships in the long run. And what about orders? Often, orders come from trade shows. After all,

So, there is a trade show coming up that your business will be present for. That's great news. Soon, your representatives will be talking to others throughout the industry about products, services, and various topics. As such, relationships can be forged between your company and some of the other ones on hand. Plus, with any luck, the event will generate leads and your sales will increase. But do you really have time to tackle one or more trade show exhibits throughout the

Did your company's trade show exhibit not go over quite so well last year? For instance, did very few people stop by to see what your firm was bringing to the table? There are tons of reasons why that could have happened, but let's see if we can prevent it from happening again. After all, flopping shouldn't be an option this time around. The following are three ways that could prove to be just what the doctor ordered to get people to visit your display and stick around at thi

Deciding to take part in a trade show involves a lot of work. Part of it is the physical consideration, such as securing your exhibit space and then working with exhibit professionals to build an exhibit that will serve your needs. However, it’s not enough to just have a space; you have to take the right actions while you’re in it. Perhaps one of the most important things you can do before and during the event is to consider and execute good messaging. You’ve Only Got One Sho

Attending a trade show as a business can be rewarding and even fun, but the primary reason to go is to see some kind of return on your investment that results in business growth. However, attending a trade show does require some significant investment, to begin with. What’s the best way to ensure that the money you put in results in the new clients, customers, and business contacts that can make a difference to you? The Biggest Expenditure The most significant spending you’ll