Trades shows are events that take place in different cities throughout the year and all over the country. There are trade shows for a plethora of industries, from the medical sector to retail consumer electronics. If you’re thinking of attending a trade show, you need to properly prepare and invest in a good partnership with a reliable trade show company. But what are you trying to achieve when you attend a trade show as an exhibitor? These are the various objectives that dif

If you’re participating in a trade show, one half of the equation is making sure you’re working with a reliable full-service exhibit company to ensure your presentation is up to snuff. However, the other half falls on you, your staff, and your ability to make the most of the trade show experience once you’re set up and the doors open to meet the crowds. An essential tool and strategy to use here are the ability to scan attendees’ badges. But why do you want to do this? Your D

Getting exhibit services to build you a professional booth environment for trade shows is one of the best ways to quickly and professionally prepare for these events. However, for those on a budget that can’t afford a large, expansive exhibit space, there’s a new alternative that is both memorably and interactive. For those businesses it applies to, virtual reality is a great way to make the most of exhibit space. Expand Your Space Virtually Virtual reality has now gone from

Taking advantage of exhibit services to create a professional booth and display for a trade show is an essential early step in a successful trade show experience. However, other marketing factors can influence your outcome, and one of these is whether or not to incorporate some kind of video marketing content. Here are a few tips to ensure that it's a successful venture if you go the video route. Ensure Your Video Is Silent Friendly One of the biggest mistakes exhibitors make