If you’re participating in a trade show for the first time, one of the best things you can do to ensure a solid foundation is to work with exhibit professionals to ensure you have a booth and display that represents you well. However, that’s just half the battle. There are still things you can do yourself to ensure a more successful experience. Here are four ways to boost your chances for a positive trade show. Have Promotions One of the best ways to ensure interest in your e

There are a lot of stages to participating in a trade show, including the all-important work with an experienced full-service exhibit company to create a trade show space you can work in. However, before any construction can begin, the most important phase is planning and preparation. When is the right time to do this? One Year Out: Pick Your Possibilities You should always evaluate which trade shows are the ones you’d like to participate in at least one year before making an

When participating in a trade show, it's important to ensure that your physical space is properly designed and constructed. Working with an experienced trade show company ensures that you get this with minimal fuss and worry. However, once everything is set up, you’re now ready for the crucial function that is all on you; meetings. One of the most productive outcomes of trade shows is being able to meet with potential clients or reinforce bonds with existing ones. Here are fo

When deciding to participate in a trade show, one of the most important early decisions will be exhibit design. Without taking the time to understand the space you’ll be working with and planning an exhibit design that optimizes it, a trade show can be unproductive and even a loss for an unprepared company. This is one reason why, though mostly a graphic design decision, color can play a crucial role in exhibit design and one that should be understood and discussed with the b

When you’re at a trade show you want visitors to stick around your exhibit. The longer they’re with you, the more memorable your brand will be. They’ll get a chance to really get to know your brand message, get a feel for your personality and culture, and you’ll leave a lasting impression when making these important connections. One way to do this is by making your exhibit into a comfortable home base; a place where attendees can retreat to for a little comfort and refreshmen