When it comes to building connections, the trade show is only the first part. You made a splash with your exhibit, you made connections, and you have the contacts to prove it – what now? You don’t turn visitors into clients, customers, and connections in just one visit, and the most important part is the follow-up after the fact. Mastering the trade show follow-up email is how you put the hard work to good use. Preparing for the follow-up contact starts long before the trade

Exhibit design and custom exhibits are all about standing out from the crowd. It’s about representing your brand in a way that is unique, personal, and gives a taste of the kind of experience your brand will offer. At a trade show, you’re likely to be one brand of many on the floor, so making sure you’re able to stand out on your own can be something of a challenge. Expert exhibit design isn’t just about building the aesthetic but building the kind of experience visitors are

Swag is a great way to ensure that a brand is remembered. It serves as a memento that trade show attendees can revisit long after the hustle and bustle of the event has ceased. When attending a trade show with your exhibit, you want to make sure you’re leaving your visitors with something that will perfectly communicate and represent your brand. When selecting swag products to offer at your trade show exhibit, there are a few things you want to keep in mind. You’ll want to se

One of the biggest benefits of attending a trade show and putting up an exhibit designed by exhibit professionals is walking the show floor and interacting with people and exhibit spaces. There’s still nothing like being in a well-designed exhibit space and having direct, instant, human interaction with people who know their product or service and can speak knowledgeably about it. However, trade shows are big events that can be expensive and require a lot of commitment. Not e

When businesses participate in a trade show, one of the expected benefits is generating new business by having a trade show company build an exhibit and then using that exhibit to attract new potential customers or clients. Reaching out to people at a specialist trade show means more active, targeted leads that often result in customer and client growth for a product or service. However, another big benefit of attending a trade show is the intangibles of networking. Here’s ho