Of all the things a trade show is best known for, the human touch is the biggest benefit. Trade shows are where interested businesses and business people can interact directly with the companies behind the products or services that are the focus of a trade show. It’s a way to get both the personal touch and expert access so that queries and even deals. Of course, aside from having an experienced trade show company construct your exhibit for you, you need the staff to manage i

The heart of any trade show presence is the exhibit, usually designed by an experienced trade show company. The exhibit is the space on a trade show floor that defines a company. It is the corporate and identity space that conveys the vision and tone of a business, and it is where education about that product or service can take place, leading to more business. Here are some things you should be thinking about if you’re in the process of designing your exhibit for a trade sho

Deciding to participate in a trade show can bring a lot of extra business to a company. But one important thing—especially for small businesses—is to ensure a return on investment. Spending too much on a trade show can hurt your yearly finances more than help. Unfortunately, small businesses don’t have the corporate revenue to buy out huge event spaces with large, custom exhibits that take up hundreds of square feet. That doesn’t mean a small business shouldn’t attend a trade

One of the primary goals of a trade show is to work with an experienced trade show company, secure exhibit space, and have a booth builder create your display so you can meet with new customers, reaffirm bonds with existing ones, and generate more brand awareness. However, while an exhibit space is a major channel for doing these things, it is not the only one. Here are a few other activities you can participate in to help market and promote your business. Give A Talk The tou