Many people say that trade shows are that they are “good for business.” But how exactly do trade shows benefit a company? After all, with a trade show, you are investing time, energy, and money into an exhibit space, so what is the return on the investment? That varies from one company to another as each will have different objectives in attending a trade show. Here’s what your business should be considered as one or more of its own trade show objectives. Targeted Leads One o

The main focus of participating in a trade show is, of course, the physical presence. Meeting potential customers and clients face-to-face and getting in some genuine human interaction is still one of the best ways to grow a business. However, social media can play an important role in getting those people to your exhibit space in the first place. Here’s how you should be using social media to promote your trade show presence. Get The Hashtag Most trade shows understand the i

If you’re thinking of participating in a trade show for the first time, it’s not just about designing an exhibit, printing out corporate literature, and thinking about swag. Your staff is the frontline for any trade show, and it’s important to make sure that they’re ready for this event. Here’s how to prepare them for your first trade show. Define Your Goals Ensure that you know what you want to accomplish during this trade show and brief your staff on these goals. Sending st

It’s understandable for companies to think of the trade show experience as a big, multinational corporation investing huge amounts with a trade show company to create a “mega booth” that dazzles everyone to walk past. Of course, while this is the highest-profile association many have with trade shows, that doesn’t mean that only big companies are welcome to—or benefit from—attending a trade show. If you own and operate a small business, there are plenty of good reasons to thi