Working with exhibit professionals to participate in a trade show potentially generates a lot of new business. It educates the industry and public on new products or services you have to offer. However, companies only get these results if they pick the right trade show to put an exhibit in. How do you go about ensuring your expenditure in a particular trade show will yield a return on investment? Define Your Goals Different trade shows focus on pursuing other goals; it’s not

Working with a full-service exhibit company to participate in a trade show is an intensive period of both time and investment. A lot happens over just a few days, and a good trade show grows business significantly when it’s done right. But what happens once the dust settles, exhibits are taken down, and it’s time to return home and resume business? Here’s what you should be doing once the trade show is over. Work That Database Trade shows are often about generating leads, acq

For anyone who has attended a trade show, one of the things many people look forward to is coming back with a big collection of “swag.” Swag is just the nickname for the many free promotional items that businesses give away at events as a means of promotion. Swag can take many different forms, but the main purpose is to act as a piece of “portable branding and marketing” for visitors. But is this something you should consider for your trade show? Why It Matters Marketing is a

Deciding to participate in a trade show and construct—and staff—an exhibit is a major commitment of time, employees, and funds. For someone just starting in a small business, this type of expenditure is not advised in the first year of operation, although the benefits of attending a trade show are many. So when is the right time to commit the considerable resources required? When do you know you’re ready? Here are the crucial questions you should be asking yourself. Budget Ab