One of the things that a global pandemic has driven home for many businesses is that there are always alternatives to doing things the traditional way, and technology is excellent at assisting these alternatives. For example, as the risks of viral transmission render maskless, close-proximity face-to-face meetings untenable, digital solutions have provided ways to avoid altogether canceling such events. However, as helpful as it’s been in circumventing obstacles, technology h

Video content has been an essential part of marketing for decades. Everyone agrees that good video content is effective and eye-catching from the earliest days of television, with commercials, to corporate videos professionally shot and edited to show to clients or display at exhibition events and trade shows. However, the importance of video marketing has become even more pronounced in the online era. Moreover, that importance has doubled amid a global pandemic. So if you’re

A global pandemic has meant that more physically-based marketing and promotion aren’t always the best way to move forward. As concerns about COVID-19 continue to dominate people’s minds, health and safety take understandable priority for many businesses unwilling to put their operations at risk with an avoidable epidemic. This meant more recent trends in marketing, such as digital social media marketing, have risen in prominence, not just as a secondary means of promotion but

The global pandemic of the last couple of years has had profound effects on nearly every industry. Of course, this has been keenly felt for events and exhibitions since large gatherings of people without proper ventilation, social distancing, or masks raise the likelihood of viral transmission. It’s because of this that virtual events have become a substitute for many. However, it’s essential to realize that even when the pandemic eases and life returns to normal, the virtual