Right now, the world continues to struggle with the reality of a global pandemic, and things we once took for granted, such as business activities like trade shows and seminars, have undergone radical changes. Sitting next to someone unmasked in an unventilated space, for example, is now a high-risk health move. However, both the creation of vaccines and the continuing advances in medical science is helping the world slowly return to normal. While some things have changed in

The global pandemic has created numerous challenges for industries and businesses that require a personal touch. For example, trade shows and other events must be conducted with greater care to avoid the possibility of becoming super spreader events. However, just because large-scale, uncontrolled live events pose health risks, not all in-person events are off the table. It’s still possible to host live events, and what’s more, it’s possible to go the middle ground and make t

Virtual events had been a tool with specific usefulness before the global pandemic. However, in the wake of COVID-19, they have gone from convenience in certain circumstances to a necessity. Whether it is people who are medically advised to quarantine due to contracting COVID-19 or reducing the risk of transmission by not hosting a large, uncontrolled public event, virtual events have new currency and necessity. Here are four of the most common virtual events that can help bu

Last year has been challenging for many industries. Live events are no different, as public gatherings have been prohibited. Because of this, the importance of virtual events has become more highlighted. While live events will return, virtual events will also not go away. Marketing professionals should be well aware of when is the right time to host live events, join trade shows, and go virtual. Holding a virtual event requires similar attention as in-person events. There is