The rollout of vaccines has served as a silver lining that caused the relaxation of pandemic regulations in many areas. Now, it is safe to say that live events are back. That includes trade shows and exhibitions. Despite the growth in virtual events in 2020, trade shows are seen to regain importance post-pandemic. So, it is crucial for marketing professionals and trade show planners to prepare for trade show participation in 2021. The Importance of Space Before returning to t

The COVID-19 pandemic has forced many businesses and industries to temporarily close to help prevent the spread of the virus. Because of this, most people were forced to do things virtually. From students to workers, the role of social media in people’s daily lives has become more highlighted last year due to the decrease in face-to-face interactions and prohibition of social gatherings. Companies and marketing teams should consider investing more time and effort in using soc

The COVID-19 pandemic caused a decrease in physical traffic for businesses for quite some time. Because of this, the role of online marketing in maintaining the relevancy of a company has become more apparent. Businesses have to find ways to stay relevant to survive and grow. Thus, the key is to attract more clients. In the past, this can be done through TV advertisements, brochures, newspapers, and even billboards. But times have changed. While these channels are still avail

As they say, timing is everything. This is so true when it comes to social media marketing. Feeds are continuously refreshing and content can often be missed. However, if you time your social media posts to when people are most active on the platforms you are more likely to reach your audience and increase engagement on your post. Here are the best times to post on different social media platforms. When To Post On Facebook Facebook is still the social media platform with the

For B2B marketers, the disruption of trade shows from COVID provided a massive challenge. Trade shows are a great opportunity to network with your business partners, meet new customers, and promote your brand within your niche industry. As a result many marketing professionals looked to replace in person trade shows with virtual trade shows. However, just like with in person trade shows, it’s important to pre-market your virtual trade shows to ensure attendance. Here are some