Oftentimes trade show organizers offer packages for presenters. In those packages they often offer a variety of marketing opportunities, sometimes included in the price. One of the most common is banner ads for the organizers website and emails. These banner ads are a great opportunity to gain visibility with your key audience, especially with some many trade shows being virtual during COVID. They can help drive more traffic to your booth and expand your brand presence. Here

Virtual events have provided an excellent opportunity for marketers during COVID to reach their audience and expand their brand. When preparing to host a virtual event, a great channel for marketing the event is social media. Social media can help you reach both your current audience and help you find new attendees. Here are some tips to get you started. 1. Create A Public Facebook Event Facebook has a great event calendar feature. It is feature rich and can help you manage i

Interacting with current clients and prospective customers is crucial in sales and marketing. That is why companies must take advantage of opportunities that will allow them to create meaningful relationships with their target audience. But what happens when live events and in-person exhibits are no longer possible? That is what the COVID-19 pandemic has done in the last year. With the increasing number of positive cases, face-to-face meetings and events have been canceled. T

The return of trade shows is a welcome development for businesses. After experiencing many losses due to the COVID-19 pandemic, companies are now ready to get back up. Exhibitors can start moving on from the stress of dealing with canceled shows. Regardless of how your company used its time off from participating in exhibits, trade shows are making a comeback as we speak whether you are ready or not. Buyers are also excited to have in-person experiences after spending the maj