Last year has been very challenging for businesses. COVID-19 made it harder for businesses to communicate with their target audience. But as countries start rolling out vaccines, people have become more optimistic about the return of face-to-face meetings soon. Many buyers are excited to go back to seeing products firsthand and learning about service providers through interaction. Some entrepreneurs think that the absence of events in 2020 means that they can go by without at

Communication is crucial in building and maintaining relationships with clients. However, with the cancellation of live events like trade shows and the imposition of social distancing regulations due to the COVID-19 pandemic, businesses have found it harder to reach out to their audience. Many people have spent the last year inside their homes. A lot of companies imposed a work-from-home set up to keep their employees safe. Schools also have to move to online classes. That me

Webinars are an excellent way to engage your audience and promote your brand. Doing a regular webinar series is an excellent way to grow your audience. However, it can be a bit tricky to pick a topic for your webinars. It needs to be engaging enough to inspire attendance but also relevant to your brand and your current marketing push. Here are some tried and true ways to come up with the topic for your next webinar. Review Your Frequently Asked Questions Your frequently asked

Video conferencing has become the go-to for some many sales and marketing teams during the pandemic. As many of us are working from home, we tend to just choose a simple background like our bookcase or a blank wall when talking to prospective and valued customers. However, there are some ways you can mix up your backdrop to provide a more professional image. Here are three easy backdrop ideas that will look great and promote your brand. 1. Banner Stands Since we are not atten

With the distribution of the vaccine, live and in-person events are starting to come back after over a year of lockdown. Many of these events will take on a hybrid model where it is a blend of the in-person events of the past and the virtual events of the past year. During this transition period, it’s important to know what to expect and make a plan. With the return of events, we can get back to expanding our brand presence, engaging with new customers, and selling. Prepare F