Trends come and go, but if you capitalize on trends at the right time you can generate a lot of business. With the outbreak of Coronavirus, the biggest trend of 2020 was the shift of marketing strategies from in person to digital platforms. This trend will continue into 2021, but we’ll see a lot more effective use of digital platforms. Here are the biggest trends expected in 2021 that you can adopt for your own marketing strategy. 1. Social Media Stays Strong Social media wil

With so many industry conferences and trade shows going virtual, the standard key performance indicators (KPIs) are not necessarily applicable. However, measuring KPIs is still important to determine the return on investment (ROI). Thus, it’s important to adjust your strategy to measure your success. Here are some KPIs to measure at your next virtual trade show. 1. Visitor Behavior Although virtual trade show booths do not offer the same experience as in-person booths, they d

As we all learn to navigate the new normal of virtual trade shows, we start to understand the things we should do. One of the more challenging goals in a virtual trade show is standing out. At in-person trade shows, booth design, staff members engaging in networking events, and smart display advertising can help. However, it is trickier to get the same level of visibility at a virtual trade show. There are some effective strategies that can increase your visibility digitally.

Every marketer agrees that cold reach-outs can be a bit awkward. You do not want to be skipped over or end up in the junk folder. You also do not want to come off as needy or demanding. In addition, although you know that you are providing value, you are not always sure if your message will resonate with the recipient. If you are not getting a great return on your cold reach-outs or you just need some guidance, we are here to help. Here are some strategies that will help you