Until recently, B2B marketers have not focused much on social media outreach. However, because of the pandemic, many marketers are trying new avenues to generate leads. One of those is social media. However, the tactics used to generate leads on social media are different for B2B marketers than B2C marketers. That is why most of the conventional wisdom on how to run a successful social media campaign does not apply. Social media can be useful for B2B marketers as long as they

With the current coronavirus pandemic, many of the standard channels of B2B marketing like trade shows and networking events are cancelled. As a result, many B2B marketers have begun adopting the marketing tactics of B2C marketers in order to reach their audience. One of the most popular techniques they have taken up is blogging. Blogging is an excellent way to improve your website’s search engine optimization (SEO), increase your brand visibility, and provide valuable inform

A virtual exhibit booth is a great way to showcase your products and services at your next virtual conference. It allows you to introduce your brand to customers and helps you generate leads. However, designing a virtual booth is different from setting up an in-person trade show booth. Yet, there are some common elements you can build upon. Here are four design tips for your virtual trade show booth to get you started. 1. Define Your Goals As with any marketing effort, you wa

Email marketing has become a critical part of the sales process. This has been especially true during the COVID-19 pandemic when all of our means of communication have turned digital. However, that means everyone is using email marketing right now, so it is hard to make sure that you stand out in all the noise. Luckily, there are a couple of things you can do that will help increase your open rate and generate more leads. Here are three strategies you can try: 1. Segment Your

Once a virtual event is over, you will have a list of leads like after any standard trade show. However, virtual events are different than in-person ones. You only get a short window with people, you talk to a lot more individuals, and you tend to only talk to someone once throughout the conference. During in-person events, on the other hand, there are times when you can build your new relationships over the course of the week. That is why your follow-up email strategy must a