How To Generate B2B Leads On Social Media
Until recently, B2B marketers have not focused much on social media outreach. However, because of the pandemic, many marketers are trying new avenues to generate leads. One of those is social media. However, the tactics used to generate leads on social media are different for B2B marketers than B2C marketers. That is why most of the conventional wisdom on how to run a successful social media campaign does not apply. Social media can be useful for B2B marketers as long as they