With the loss of in-person sales opportunities for the time being, many are turning to digital marketing in order to generate leads. However, a lot of us are discovering that digital marketing is labor-intensive. When you have a small department or a team that is just now learning how to do everything, it can quickly get overwhelming. Fortunately, there are a lot of tools out there that can help us reduce the labor and generate more outreach. Here are some of the things your

Virtual trade shows have served as an excellent bridge between business owners and clients since the pandemic began. However, one of the biggest sales opportunities at trade shows is the networking events. Hosting a networking event at a trade show is not only an excellent way to meet new leads but also a means to show appreciation for your customers. Since we can’t host a hotel room suite party or take everyone to a ball game, many of us have been missing those opportunities

Social media marketing used to be primarily used by B2C marketers to reach their audience. However, in the era of COVID-19, with trade shows and industry conferences cancelled, many B2B marketers are turning to social media to promote their brand. If you are new to social media marketing or simply looking for new ideas, we have put together six easy ideas to inspire your B2B social media marketing campaign. 1. Create An Infographic Infographics are great because they distill