Blog | Lighthouse Exhibits, Inc

Reasons Virtual Events Are Necessary For Your Business

With social distancing regulations strictly enforced for the health and safety of all, large-scale events and in-person gatherings have been put to a halt. For businesses that rely on trade shows and conferences to market their products and services, that might seem like it will hinder them from networking in a weighty amount of time. However, don’t let the absence of big offline events stop you because there’s hope online. Virtual events allow you to interact with your network on a large scale. Here’s why you should switch from doing offline marketing efforts to holding virtual events: To Keep Your Brand Relevant As the members of their audience shift their priorities to focus on what’s ess

Shifting From An Offline To An Online Strategy

COVID-19 has upturned all plans and schedules for the rest of the year. Some of those hard-hit by the situation are businesses that rely on trade shows and conferences to find prospective clients or customers. Because of social distancing measures, in-person marketing is next to impossible at this point. Shifting your business strategies from your previous ways to newer ones might seem like a handful. However, even with the uncertainty of the pandemic, there’s still a way for you to reach out to your audience, and it’s through social media. You’ll find that even if you already have a social media strategy planned out for the rest of the year, your content might not be applicable to or relata