The COVID-19 pandemic has had a lot of trade shows either canceled or postponed. Businesses that rely on events like those to generate leads have had to look for more creative ways to present their product or service to new prospects. If you’re experiencing this now, you’re probably looking for a way to keep your marketing efforts going to stay in touch with your network. Nothing beats in-person marketing, but the next best thing you can do to stay relevant to your audience i

Virtual trade shows and industry conferences aren’t unheard of. Even before the COVID-19 pandemic, they have been around. While you might have the same goals in your virtual event as with your offline trade exhibit, there are some things you need to consider when planning an event that will be done solely online. Other than the equipment and technology you’ll be using to create a better booth, here are some things you have to do before your virtual trade show to fully maximiz

With trade shows canceled across the globe in response to COVID-19, many marketers are looking for new ways to reach their customers and generate new leads. One of the best ways is by hosting a webinar. However, if you’ve never hosted a webinar before, this idea can sound a little daunting. In this article, we cover the very basics of planning a webinar. Start With An Idea Schedule a meeting with your team. Make sure to include those who interface with your customers regular

As a result of COVID-19, trade shows are canceled for the foreseeable future. This leaves many B2B marketers and sales reps without access to their primary means of lead generation. To generate leads, marketers have to think outside of the box and strategize novel ways to connect with potential new customers. Here are X lead generating ideas to get you started. 1. Look To LinkedIn LinkedIn is a great lead generating platform, especially when you are trying to connect with dec