Today’s climate for marketers and business leaders has never been more challenging. With COVID-19 having a huge impact on many aspects of life, it’s vital that we try to find a way to continue reaching as many potential clients as we can while maintaining the utmost safety. Of course, this means trade shows may be postponed for an extended period. However, social media allows you to create a digital trade show exhibit for your business and reach clients no matter where they a

Because of the global pandemic, things have changed a lot in the business world. Today, it’s difficult to predict just what the new normal will be or what it will involve in the long run. One apparent change that has occurred is that trade shows aren’t happening now or anytime soon. The mass gathering of people in one place means that trade shows are not allowed or recommended. Luckily, you can still market your business online. One option that’s worth thinking about is to cr

A trade show offers businesses some of the best opportunities to connect with clients and peers. Whether you’re looking for partners or leads, the trade show makes it easier to establish the connections you need. Of course, you’re not the only one on the floor vying for attention. It’s important that you take the right steps to stand out and connect with trade show participants. Videos are a simple tool to integrate into your strategy and help you get significant results. Her

When you head to a trade show, you’re embarking on something that can yield your company significant ROI. However, it could also end up costing you a bit of money without netting much in return. The difference could come down to a number of things, ranging from your exhibit design and your branding to the presenters working your exhibit. But in today’s digital world, it’s also important that you focus on making sure you’re melding social media with your physical presence. Doi

Trade shows offer you numerous opportunities to accomplish great things for your business and build a stronger future for it. But what many fail to realize is that there’s a lot more to maximizing your ROI than just showing up and sitting behind your exhibit. Great exhibit design is the foundation on which you’ll build your trade show success, but you need to be actively engaged with participants as well. In fact, just asking those who are visiting the trade show floor a few