When trade show season starts, it means that it’s time for you to make sure your business shines. There are many others on the trade show floor vying for the attention of participants, and while you may be able to attract plenty of people to your exhibit, that shouldn’t be your primary goal. Instead, you need to make sure that you are remembered after the show ends. Consider the fact that the average participant will see dozens or even hundreds of exhibits while wandering the

For any company, whether established as a market leader, or budding with hope and wanting to get their name farther out there for a wider audience, an appearance at a trade show is a great way for your desired target market to know exactly who you are and what you can offer to them. Here are a few tips on how to best connect with potential customers by making your trade show exhibit as effective as possible. The Power Of Multimedia Whether you’re selling food services or heal

Trade shows give businesses and organizations one of the biggest opportunities they’ll have. The chance to interact with so many different people in one place – all of whom are interested in your industry in some way – is unmatched, and can be one of the best ways to network, make connections, and build your brand. However, it’s not always easy to do and far too often businesses get complacent when it comes to their trade show plans. You need to do so much more than just show

Trade shows give so many different opportunities to those there. Businesses can connect with clients or potential business partners or clients, while those just attending the show are able to find the latest products or services available. For businesses and organizations that are trying to promote one of their services, things can be a little trickier than when selling a product. After all, you can’t have a demo model or a version of the product itself sitting there when you