There are numerous reasons that businesses head to trade shows on a regular basis. Connecting with potential partners or clients is the foundation of why it’s done so often, but for many businesses it’s also a chance to introduce new products to potential customers. Trade shows have a reputation for being ground zero for the latest and greatest things to be released in a particular field, and it makes sense that you’ll want to maximize your success to doing this as well. Luck

The exhibit industry has become one of the most unique, exciting, and interesting that you can choose to enter. By combining numerous areas of study including marketing, graphic design, construction, and more, it allows those working in the field to not only showcase their talents and creativity, but to help their clients grow as well. That’s a big part of why Jacqueline Hake is so passionate about her industry – and why she has recently begun working with students to introdu

Planning a trip to the trade show? It’s a solid idea, and smart for any business leader. A trade show offers you plenty of opportunities to network, market, build your brand identity, and more. But it’s also very important that you take the time to make sure that you are going to get the best results from your time there. This means making sure that your exhibit and your strategy are in alignment and that you know how to go about getting the best results possible. How do you

It’s no big secret that the trade show offers one of the absolute best opportunities for businesses to connect with potential partners, clients, customers, and more. But what is easy to overlook is just how important it is to make certain you connect with the right kind of participants and that you meet your goals. Goals are easy to forget as you get swept up in the excitement of the trade show and its planning. But from your marketing to your signage at the show, it’s import