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Introducing A New Product While At A Trade Show

There are numerous reasons that businesses head to trade shows on a regular basis. Connecting with potential partners or clients is the foundation of why it’s done so often, but for many businesses it’s also a chance to introduce new products to potential customers. Trade shows have a reputation for being ground zero for the latest and greatest things to be released in a particular field, and it makes sense that you’ll want to maximize your success to doing this as well. Luckily, it’s not that difficult to do. A few simple things can help you get the most from the process and ensure that if you are introducing a new product, that you get the right kind of results. With that in mind, here’s a

Jacqueline Hake Introduces Students To The World Of Exhibits

The exhibit industry has become one of the most unique, exciting, and interesting that you can choose to enter. By combining numerous areas of study including marketing, graphic design, construction, and more, it allows those working in the field to not only showcase their talents and creativity, but to help their clients grow as well. That’s a big part of why Jacqueline Hake is so passionate about her industry – and why she has recently begun working with students to introduce them to the field properly. Hake, the owner of Lighthouse Exhibits, is also part of the EDPA. Recently, they teamed with the University of Illinois for a 14 week course that introduces students to the exhibit industry

Four Key Things To Ask Yourself Before You Head To The Trade Show

Planning a trip to the trade show? It’s a solid idea, and smart for any business leader. A trade show offers you plenty of opportunities to network, market, build your brand identity, and more. But it’s also very important that you take the time to make sure that you are going to get the best results from your time there. This means making sure that your exhibit and your strategy are in alignment and that you know how to go about getting the best results possible. How do you do this? There are a few tips that can help. Setting up a basic checklist and reviewing it before you head to the show is the obvious first step. Here’s a rundown of some things to include on that checklist. Is Your Exhi

The Importance Of A Goal When You Head To The Trade Show

It’s no big secret that the trade show offers one of the absolute best opportunities for businesses to connect with potential partners, clients, customers, and more. But what is easy to overlook is just how important it is to make certain you connect with the right kind of participants and that you meet your goals. Goals are easy to forget as you get swept up in the excitement of the trade show and its planning. But from your marketing to your signage at the show, it’s important that you take the time to develop a goal and then go from there. Your ROI will improve, and you’ll be glad you took this extra step. The Importance Of A Goal Why is it is important to have a clear goal in mind? The e


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