Trade shows have always been great tools for businesses. The opportunity to network, connect with clients and customers, and move towards a better future are never more available than on the trade show floor. However, in order to maximize your ROI while at the show it’s vital that you take the time to ensure that you’re approaching it the right way. One thing to focus your attention on is messaging. Getting your message and your point across while at the trade show isn’t alwa

The trade shows. Few things offer as much opportunity as a visit to the trade show can. But it’s important that you take the time to ensure that you’re doing all you can to improve your return on investment while there, and this isn’t always easy to do. However, there are several elements worth taking a closer look at and one of the most important is the graphics that you incorporate into your exhibit design. While it’s true that every exhibit will be different design on your

When you head to the trade show for any reason, do you have a clear plan in place to get the most bang for your buck? You may have taken all the time to invest in the right social media marketing, the best freebies to help your business stand out in the minds of participants, and even have a clear strategy for live presentations while you’re there. But everything begins with the foundation – and that foundation is your trade show exhibit. So, it is surprising that many busine

When heading to the trade show, plenty of business leaders focus their attention and energy on making sure that they’re prepared and that their time there goes the way they hope it will. However, it’s important to note that there is plenty to do after the show ends. All of your preparation is important, obviously. But it’s vital that you take steps afterwards to ensure you really get the most from your time there. Here’s a look at a few of the main things to remember to do on