Most businesses are well aware of just how important a trade show can be for getting the most from their marketing strategy each year. Few opportunities make it as easy to generate leads, network with peers, and build professional connections. But in order to get the most from your time at a trade show it’s important that you plan properly. Proper preplanning for the trade show means a lot more than just scheduling for it and booking a space. You should be proactive in your planning in order to maximize your ROI when it comes to the trade show and your time there. Not sure where to start? Here’s a look at a few of the main things to focus your attention on before you show up to the trade sho

The trade show floor can be a very busy place, filled with exhibitors as well as participants there to experience the new offerings from businesses. But with so many people walking around the trade show floor, it’s important that you are targeting the right ones. The simple fact is that not everyone on the trade show floor will be interested in what you are offering at all. As such, it’s important that you take the time to attract the right participants to your exhibit – those who are actually potential leads or connections for your business. It’s essentially targeted marketing done in a live, real world setting and it’s something that is important if you wish to maximize your ROI when you p

The trade show offers tremendous potential to businesses that want to make the most of their time there. But in order to truly thrive, you have to make certain that all of the various elements are in place. While it’s true that having a great exhibit with a stunning design is important and will be the foundation of your success, the reality is that you’ll also have to focus on the actual one on one interactions that you have with participants while there. This is incredibly important but often overlooked by businesses and their exhibitors. Each person that walks by your exhibit should be considered a potential lead, and in order to truly get the most from that lead you’ll need to interact di

When you take your business to the trade show, what do you do to ensure a solid ROI? Most business owners understand how important your exhibit is. Good trade show exhibits offer you the chance to get the most from your time at the show and will ensure that you reach your goals – whatever they may be. But is your exhibit everything it could be? It’s important to do an assessment and ensure that your trade show exhibit offers everything that it should to your business. Here’s a rundown of some of the main things to consider. Branding – Your company brand should always be present, and that applies to the trade show exhibit as well. Is your brand being represented properly? Is it clear and easy

Visiting a trade show can truly change the course for a business, helping it reach its goals more effectively by improving networking, lead generation, and more. But what many businesses overlook is how important good trade show design is to the results that you get. If you’re serious about getting the most from your next trade show visit, you should consider turning to a professional for help with your exhibit design. There are plenty of reasons to see a pro for your exhibit design, but it comes down to one basic thing – ROI. When you let the pros take over, you’ll end up getting more bang for your buck while at the trade show. Here are some of the direct benefits you will notice when letti