Trade shows have changed tremendously over the years. Today’s exhibits are more complex than ever before, with exhibit design being an instrumental part of good experiences and with technology playing a bigger and bigger role in the entire process. However, some things never change. While you can have everything from video displays to virtual reality at your exhibit, one thing that matters more is the importance of face to face interactions while at the trade show. There are

Heading to the trade show is an important step for any business professional. Few other opportunities allow you to network, generate leads, build contact lists, and more. But a surprising number of professionals don’t actually take all of the appropriate steps for a truly great trade show experience. Maximizing your ROI is the key here, and whether you’re looking to generate leads, find new partners, or do something else entirely it is vital that you take the time to ensure y

Let’s face it – while the trade show is a great opportunity to network, build leads, and more, the fact is that you’re just one among hundreds on the floor. That’s why it’s so important for each of us to take the time to focus on building our brand identities while at the show. Your brand is vital, every business knows that. But just how do you go about focusing on building your brand when at the trade show? It’s easy to lose sight of this goal, but just a few little things c

When you head to the trade show, odds are that you’re focused on things like whether or not your exhibit will attract participants, if it will convey your brand properly, and more. But what is easy to overlook is something far more important – whether or not your trade show exhibit and presentations will actually be remembered. Those who visit a trade show will see a lot of exhibits and a lot of presentations while there. If you want to really get the best ROI, you need to be