The Constant Importance Of Face To Face Interactions At The Trade Show
Trade shows have changed tremendously over the years. Today’s exhibits are more complex than ever before, with exhibit design being an instrumental part of good experiences and with technology playing a bigger and bigger role in the entire process. However, some things never change. While you can have everything from video displays to virtual reality at your exhibit, one thing that matters more is the importance of face to face interactions while at the trade show. There are